Our youth ministry hosted a night of education, awareness, and training related to Human Trafficking, specifically within our area of Eugene and Springfield. We invited our entire community to participate in the event, and I wanted to create something that would craft the environment. Check it out:
My goals were:
- to make people feel welcome – most of the people attending had never been to our church before
- to communicate that this is a night of hope, a night of action - people are often overwhelmed with this subject, so I didn’t want people to have a negative attitude
- to begin processing about human trafficking - I wanted people to be engaged in conversations about human trafficking the moment they walked in the door
- to create energy and excitement about the night – to inspire actions
- to allow people to mingle – the majority of the attendees with middle school and high school youth, and I wanted them to be able to connect with each other
The video worked great. Way better than I had anticipated. We set the video up to loop for about 15 minutes while people were arriving. Everyone was excitedly mingling, and yet when it was time to transition into our training, people were instantly engaged.
Next time, instead of “hard looping” the video, it might have been better to create one that would play for 15-20 minutes, and to loop the content within the video. This would have let me:
- Separate the content of the video. Rather than having “WELCOME” every 4 minutes for 10-15 seconds, I could have had a lower-third the cycled more frequently.
- Integrate more music. I think it’s a great song, but after listening to it 5 times, a fresh song could have enabled people to reengage with the video. Some people disconnected after the first loop since the audio was the same. Even with repeating content, a new song would direct peoples attention back to the screen perhaps.
This video was relatively simple to put together, checkout the animation preset that I created to bring simplicity and design unity.
Our youth helped create the promotional video as well, sooooo impressed with their ownership of this project:
Need something like this? Shoot me an email, I’d love to talk with you about your needs.